Gaijin Izakaya

Man in apron holding fish — Japanese izakaya branding photography.
Project overview
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The Challenge

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    Food & Beverage
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    Brand Identity, Logo Design
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    Crafting a bold brand identity and logo design for Gaijin Izakaya, a Japanese restaurant that blends timeless tradition with punk-inspired energy
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    Tel Aviv, Israel
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    2024
Launching a new Japanese restaurant demanded more than just great food — Gaijin Izakaya needed a distinctive brand identity that could capture attention in a competitive market while staying authentic to its roots. The challenge was to merge two contrasting worlds: the elegance of traditional Japanese culture and the rebellious edge of punk aesthetics. The brand had to be memorable, adaptable across different mediums, and instantly recognizable, from signage to menus and digital presence.
Brand_guidelines.pdf
Branded coasters with Gaijin Izakaya logo design.
Letterhead stamp design for Japanese restaurant branding.
Wine and sake packaging design with Gaijin Izakaya brand identity.
Man holding Gaijin Izakaya bag
Wet wipes packaging with Japanese restaurant logo design.
Alternative packaging design for wet wipes, izakaya branding.
Branded napkins for Gaijin Izakaya restaurant design.
Custom envelopes with Japanese izakaya visual identity.
Branded paper cups with Gaijin Izakaya logo.
Business cards design for Japanese restaurant identity.
Restaurant interior photo highlighting Gaijin Izakaya branding.
Cozy izakaya interior showing Japanese restaurant atmosphere.
Branded paper bag design for Gaijin Izakaya restaurant.
Deliverables
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The Impact

The result was a powerful restaurant branding concept, anchored by a hand-drawn logo and bold visual language. Traditional Japanese brush strokes were fused with raw illustration techniques, creating a striking balance between heritage and modern rebellion. This brand identity not only communicates the restaurant’s unique positioning but also builds emotional resonance with its audience, standing out as a Japanese izakaya with a daring twist. The cohesive visual system strengthens recognition, enhances customer experience, and sets the foundation for long-term brand growth.

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Relaxed photo of Roman Burachevsky standing against a wall.