The challenge was to create a mobile application that goes beyond functionality and builds a calming experience for users struggling with sleep. As this was an educational project, the goal was not only to design an intuitive UX/UI, but also to develop a complete visual identity, including logo design, UI Kit, and graphic direction. The main focus was to make the interface feel soothing and accessible while reinforcing the brand’s promise of better sleep and peace of mind.
The result is a strong brand identity and a mobile app concept that combines functionality with emotional design. A clean and minimal UX/UI system supports user-friendly navigation, while the visual language evokes a sense of calm and trust. From the logo to the color palette, every detail was crafted to reflect the mission of Zzz, helping people sleep better and live healthier lives. This project demonstrates how thoughtful art direction and UX/UI design can transform a simple idea into a complete, engaging digital product.