El Born
Project overview
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The Challenge
- / pnt_01Fashion & Apparel
- / pnt_02E-Commerce Design
- / pnt_03Creating a premium digital storefront for timeless men’s fashion
- / pnt_04Moscow, Russia
- / pnt_052022
In a crowded digital fashion landscape, EL BORN entered the scene witha clear mission — to bring timeless, smart-casual menswear tomodern professionals who value quality, culture, and understated elegance. However, they needed more than just a sleek look — they needed adigital presence that communicated their European inspiration, brand soul, and tailored product focus with clarity and confidence.
the founder of EL BORN, Roman Rymarovich, was deeply inspired bytheElBorn district inBarcelona, known for its artisanal history andcreative heartbeat. He envisioned a site that would echo theneighborhood’s charm, a place where tradition meets modern aesthetics, where every detail reflects intention and craftsmanship.
El Born needed more than just a standard fashion site. They needed aminimalistic yet emotionally rich e-commerce experience that captured the spirit of El Born while ensuring smooth, high-converting shopping functionality.
the founder of EL BORN, Roman Rymarovich, was deeply inspired bytheElBorn district inBarcelona, known for its artisanal history andcreative heartbeat. He envisioned a site that would echo theneighborhood’s charm, a place where tradition meets modern aesthetics, where every detail reflects intention and craftsmanship.
El Born needed more than just a standard fashion site. They needed aminimalistic yet emotionally rich e-commerce experience that captured the spirit of El Born while ensuring smooth, high-converting shopping functionality.
Deliverables
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The Impact
A confident design foundation for a rising menswear brand
The El Born website was designed to support the brand’s early-stage momentum with a strong, thoughtful user experience — one that feels modern, clean, and trustworthy from the first click.
By blending minimal visual aesthetics with a smart, product-forward layout, the new design gives El Born the credibility it needs to compete with more established brands — without losing its approachable and authentic edge.
What this project delivered
- A streamlined and stylish e-commerce experience tailored to smart-casual menswear
- A clear and consistent visual identity that builds trust with first-time visitors
- A layout and structure optimized for discoverability, conversion, and storytelling
- Flexible design components to support future product drops, promotions, and content updates
While development and performance tracking were not within my scope, the visual and structural design sets El Born up for future success — helping the brand tell its story with confidence, clarity, and style.
Your brand deserves more than “just design”
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Let’s solve your visual design challenges
Whether you need art direction, brand identity, UX/UI, or web design, I’ll help you transform your business visually — creating clarity, trust, and measurable results.
