As a training project, the goal was to reimagine how a premium lifestyle brand like Shinola Detroit could present its products online. The challenge was to create a digital presence that reflects Shinola’s retro-inspired, luxury identity while still delivering a smooth, functional, and user-friendly e-commerce experience. The website needed to balance style and performance, where every detail — from typography to interactions — reinforces the brand’s reputation for timeless craftsmanship.
The final concept delivers a refined UX/UI design enhanced with subtle motion and Lottie product animations to bring the experience to life. The clean structure, intuitive navigation, and bold visual storytelling highlight Shinola’s products in a way that feels both solid and luxurious. By combining thoughtful design with modern technologies, the project demonstrates how digital craftsmanship can elevate a brand’s online presence and leave a lasting impression on its audience.
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