Realm of Historia is a pioneering Web3 cultural project that melds philanthropy, art, and technology to preserve and celebrate global cultural heritage.
My task was: to develop a brand identity, starting from the visual language of the brand to brand assets such as the logo, font pairings, color palette, business cards, merch, document templates, avatars, posts, stories, and presentations.
I began the work by developing a brand formula, the guiding stars towards which theentire visual style would strive: Innovative + Historical + Mythical. In simple terms, ROH is an organization that tells stories about little-known (mythical) historical objects (historical) in understandable language (innovative).
The first assets I moved to after creating the brand's visual language were the logo, font pairing, and color palette.
In total, the client required two versions of the logo: full (Realm of Historia) and abbreviated (ROH). It is important to note that the client was very inspired by the movie «Dune», and was very insistent on his request to add the font from this movie to our project. Well, the font suited the character of the brand and I agreed!
For ROH, the rest was a small matter: the development of merch, business cards, and document templates. The most important task for me, as a designer, in developing such assets is to preserve that very formula from the beginning in every detail, in every nuance that will not be noticeable to the user's conscious mind, but, in my personal opinion, is noticeable to the subconscious, and creates that very «wow» effect.
ROH’s first historical project was CarahungeX. Carahunge, also known as the «Armenian Stonehenge», predates Stonehenge by more than 4,500 years; it is also called «Zorats Karer», which translates from Armenian as «singing stones».
In the center of the CarahungeX project logo, I placed an ancient rune, also resembling a Karer (stone). Around the logo is the Armenian alphabet.
To promote the brand, the client needed my help with designing avatars, post designs, story templates, banners, etc.
A huge amount of work was done, and now we can draw a line and summarize.
I acted in this project as Art Director, Brand Designer, and expert in logo development, and often went beyond the scope of executive activity and took on partnership obligations, for example, help in naming «Realm of Historia» itself (Ivan, CEO of ROH, once wanted to call it Roots of Historia).
About 6 months were spent, and the client received the full packaging of his brand (25% of the entire business): marketing presentations, website, social networks – full readiness for successful product presentation, promotion, and sales.
We are in good relations with the client and still continue our joint activity to this day. Trust, trust, trust…
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