From Outdated to Outstanding: How I Designed Room’s 9+/10 Website

When a 3D visualization studio knocks on your door and says: “We need a website that feels like a 9 out of 10” – you instantly know this won’t be about just placing pretty pictures in neat boxes. It’s about confidence, trust, and showing clients that their digital face matches the quality of their work.

Room had a problem many creative studios face: their portfolio was stunning, but their website wasn’t keeping up. The old site felt outdated, clunky, and simply didn’t reflect the level of artistry they delivered to their clients. Imagine showing world-class renders and then… a website that looks like it’s stuck in 2012. Not a good look :/

So here’s the challenge: create a digital home that matched their 3D art, gave them confidence when pitching to clients, and worked as a real sales tool (not just a dusty archive of projects).

Why Webflow + Website Animations Changed the Game

I started with web design fundamentals: structure, hierarchy, and clarity. A strong portfolio website design isn’t about decoration; it’s about flow. Visitors should move smoothly from “Who are you?” to “Wow, these projects are insane” to “Okay, where do I sign?”.

Next came Webflow development. Why Webflow? Because it’s fast, flexible, and puts the power back in the client’s hands. No endless WordPress plugins, no waiting for a developer to upload a new project. Just a sleek system that lets Room update their portfolio whenever they want.

And then, the magic (bombarda maxima). Website animations. Subtle transitions, smooth hover states, scroll-based reveals. Not the “look, my site is a firework show” type of animations, but thoughtful micro-interactions that made the site feel alive. Animations today aren’t a luxury; they’re part of how users feel your brand.

Typography was stripped back to the essentials. A clean color palette kept the focus on the work. And the layout was built to highlight, not overshadow, the visuals.

The Difference Between Showing Work and Selling Work

The result? A website that finally felt like Room. Confident. Modern. Aligned with the quality of their portfolio.

Clients no longer experience the jarring disconnect between “wow, the renders are breathtaking” and “hmm, the website feels… old.” Instead, the site builds trust from the very first click. It gives Room an extra edge in pitches and makes showing off their portfolio a seamless experience.

In short: I built a digital packaging that does justice to the brand. A 9 out of 10? I’d say we pushed it closer to 11.

Outdated Websites Cost Trust. Modern Web Design Builds It.

For creative studios, web design and Webflow development aren’t “nice-to-haves.” They’re essential tools for positioning your brand. A strong portfolio website with thoughtful website animations is no longer just a showcase, it’s a sales machine, a credibility builder, and often the first impression potential clients get.

If your studio’s website feels outdated or underwhelming compared to your work, it might be time to rethink it. Because let’s be honest, no one wants to pitch a 10/10 portfolio with a 6/10 website.

Need your digital presence to match the level of your craft? Let’s talk. I’ll build something that not only looks great but sells great.

Roman really proved himself as a professional and accommodated our request the way we imagined.